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Legacy and AdPerfect Announce Partnership October 20, 2016 Integrated Platform Simplifies Print Obituary Placement for Tributes.com Funeral Home Partners Evanston, IL – Oct. 20, 2016 – Legacy.com, the undisputed leader in the digital obituary and memorialization space, today announced a partnership with AdPerfect, the most trusted provider of self-service advertising solutions, that streamlines the placing … Read more Legacy and AdPerfect Announce Partnership

AdPerfect™ Announces Partnership With Local Media Consortium (LMC) AdPerfect partners with nationwide media network Local Media Consortium to offer four innovative products New Westminster, BC – September 14, 2017 – AdPerfect™ announced that they have been accepted by the Local Media Consortium (LMC) as a preferred partner. The new partnership makes AdPerfect’s technology platform available … Read more AdPerfect™ Announces Partnership With Local Media Consortium (LMC)

How Fake News is Creating Profits During the Presidential Election of 2016, the term ‘Fake News’ emerged as one of the biggest threats to modern journalism to date. Donald Trump brought the issue into the public eye during his campaign by attaching the label to both CNN and The New York Times after allegations of … Read more How fake news is creating profits

Will Amazon Echo, Google Home and AI Impact the Journalism Industry? Demand has been rising over the last 5 years for a personalized computer you can integrate into your home to help you with chores, queries and even conversation. Hollywood has always promoted the idea; ‘Her’, ‘Ex Machina’ and ‘2001: Space Odyssey’ all highlight the … Read more Will Amazon Echo, Google Home and AI impact the journalism industry?

The Power of Social Media Each social media platform is different and we took a step back to examine 3 specific platforms that play a strong role in news and information consumption. Whether it be videos, photos or content, Facebook, Youtube and Twitter have some interesting statistics. 

The Rise of Artificial Intelligence Artificial intelligence has arrived, and most people are adopting it into their lives. Most likely, in some capacity, you’re probably already using it. Whether you’re asking Siri to play your favourite songs or Alexa to tell you the current weather, AI is there in the background, thinking about things so … Read more The Rise of Artificial Intelligence

How People Buy Online It’s easier than ever for people to buy all their necessities online as businesses have a digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.

The Evolution of Classifieds If you wanted to buy a second hand car 25 years ago, the most common and efficient way to do that would be by collecting the local paper from the doorstep, sitting on the couch and browsing the classified’s section until a particular Ford Mustang caught your eye. The process would … Read more The Evolution of Classifieds

Discover 3 Ways to Increase Digital Revenue with AdPerfect Obituaries   AdPerfect is a Canadian-based software company who creates comprehensive advertising solutions for the publishing industry around the world. The three main products offered are Classifieds, Obituaries, and Celebrations platforms. These mobile-friendly solutions have been implemented by Miami Herald, Seattle Times, New York Daily … Read more Discover 3 ways to increase digital revenue with AdPerfect Obituaries

Millennials in the Workplace   The cycle of generations is an inevitable process that can cause disruption to the routine of a working environment. Differences in personality types, individual values and work schedules can create conflict among employees and management. Understanding and empathizing with other generations is vital to a healthy work environment. As … Read more Millennials in the Workplace

The Millennial Perspective Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some … Read more The Millennial Perspective

Marketing Strategies for Social Brands Marketing has evolved from catchy tunes and short announcements on radios or TV to digital messaging and links on emails, websites and social media. The scale of reach has also changed from local to global. Today, we have over 5000 marketing technology solutions and applications to help us gather data … Read more Marketing Strategies for Social Brands

A Look Back at Marketing in 2017 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends … Read more A Look Back at Marketing in 2017

Increase Circulation and Revenue at Your Community Newspaper   Newspapers have access to valuable consumer information about their readers. But many fail to put that information into use, which could be used to segment their readership to help target content and advertising. The ownership of information and news delivery has slipped from the hands … Read more Increase circulation and revenue at your community newspaper

Content Marketing – The New Online Strategy Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share a post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate … Read more Content Marketing – The New Online Strategy

Self-Serve Portal Basics – Value and Benefits AdPerfect is a Canadian-based software company that has been servicing the publishing technology industry since 2004. Our expertise stems from our deep understanding of the print and digital publishing demands and developing modern, intuitive self-service platforms. Our solutions that offer an enhanced self-serve portal include Classifieds, Obituaries, Celebrations … Read more Self-serve Portal Basics – Value and Benefits

Recruiting the Right Classifieds Salespeople   For the success of any company sales teams make the difference between a good and bad reputation, as well as growth and loss. They are the first contact with a potential client and a valuable source on the needs and demands of customers. Beyond the obvious reasons and … Read more Recruiting the Right Classifieds Salespeople

The Power of Good Customer Service   Differentiation in a world of constant change and update is becoming harder and harder to define. Industry experts are signalling that price and quality are not enough. Take a moment to explore some key findings on the power of Customer Service, and how we believe it will … Read more The Power of Good Customer Service

3 New Ways to Adapt for Better Online Content Discovery Just 5 years ago, mobile browsing barely had a presence in market share. Now the tables have turned, with mobile on top with 52% market share and desktop at 44%. What’s more, 20% of all mobile searches is voice search. Not only that, about 4 … Read more 3 New ways to adapt for better Online Content Discovery

Grow your audience through strong digital branding We have all heard the saying, the best things in life take hard work and time. This is no less true for branding. Although the digital world has made the speed in reaching and communicating information easy, branding develops and evolves over years and decades, instead of days … Read more Grow your audience through strong digital branding

Top Online Search Statistics for 2018 Search engine optimization is now the big buzz word in marketing. Although it involves both technical and creative tactics to improve rankings, drive traffic, and increase awareness in search engines, it is also dependent user experiences. Here are some valuable statistics to keep in mind for 2018.

Strategies to Turn Your Data into Insights and Revenue   The word data has become one of the buzz words in marketing and advertising. In the past, companies researched industry trends and used analysis by industry experts. Now, all departments play a role in collecting data about customer to help customize the online experience. … Read more Strategies to turn your data into insights and revenue

The Strong and Valuable Brands of 2017 When we think of a brand, the first thing that comes to mind is the logo. But branding is so much more. It takes years to develop with no guarantee if it will sustain itself. We have taken a moment to look at which brands are still strong … Read more The Strong and Valuable Brands of 2017

Data is the New Power Play Today data is everywhere. All online interactions are being tracked and compiled and analyzed so users can get the best online experience possible. Here are some important statistics and trends to consider for 2018.