Legacy and AdPerfect Announce Partnership

Legacy and AdPerfect Announce Partnership October 20, 2016 Integrated Platform Simplifies Print Obituary Placement for Tributes.com Funeral Home Partners Evanston, IL – Oct. 20, 2016 – Legacy.com, the undisputed leader in the digital obituary and memorialization space, today announced a partnership with AdPerfect, the most trusted provider of self-service advertising solutions, that streamlines the placing … Read more Legacy and AdPerfect Announce Partnership

AdPerfect™ Announces Partnership With Local Media Consortium (LMC)

AdPerfect™ Announces Partnership With Local Media Consortium (LMC) AdPerfect partners with nationwide media network Local Media Consortium to offer four innovative products New Westminster, BC – September 14, 2017 – AdPerfect™ announced that they have been accepted by the Local Media Consortium (LMC) as a preferred partner. The new partnership makes AdPerfect’s technology platform available … Read more AdPerfect™ Announces Partnership With Local Media Consortium (LMC)

Will Amazon Echo, Google Home and AI impact the journalism industry?

Will Amazon Echo, Google Home and AI Impact the Journalism Industry? Demand has been rising over the last 5 years for a personalized computer you can integrate into your home to help you with chores, queries and even conversation. Hollywood has always promoted the idea; ‘Her’, ‘Ex Machina’ and ‘2001: Space Odyssey’ all highlight the … Read more Will Amazon Echo, Google Home and AI impact the journalism industry?

How People Buy Online

How People Buy Online It’s easier than ever for people to buy all their necessities online as businesses have a digital presence across a variety of channels. Below, you’ll find online buying trends, data and statistics reporting on exactly how and why people shop online.

Discover 3 ways to increase digital revenue with AdPerfect Obituaries

Discover 3 Ways to Increase Digital Revenue with AdPerfect Obituaries   AdPerfect is a Canadian-based software company who creates comprehensive advertising solutions for the publishing industry around the world. The three main products offered are Classifieds, Obituaries, and Celebrations platforms. These mobile-friendly solutions have been implemented by Miami Herald, Seattle Times, New York Daily … Read more Discover 3 ways to increase digital revenue with AdPerfect Obituaries

Millennials in the Workplace

Millennials in the Workplace   The cycle of generations is an inevitable process that can cause disruption to the routine of a working environment. Differences in personality types, individual values and work schedules can create conflict among employees and management. Understanding and empathizing with other generations is vital to a healthy work environment. As … Read more Millennials in the Workplace

The Millennial Perspective

The Millennial Perspective Millennials are one of the most studied and talked about generations to date. While every generation has its unique defining characteristics, they are the first generation in history that have grown up totally immersed in a world of digital technology, completely shaping their attitudes. We decided to take a look into some … Read more The Millennial Perspective

Marketing Strategies for Social Brands

Marketing Strategies for Social Brands Marketing has evolved from catchy tunes and short announcements on radios or TV to digital messaging and links on emails, websites and social media. The scale of reach has also changed from local to global. Today, we have over 5000 marketing technology solutions and applications to help us gather data … Read more Marketing Strategies for Social Brands

A Look Back at Marketing in 2017

A Look Back at Marketing in 2017 2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends … Read more A Look Back at Marketing in 2017

Increase circulation and revenue at your community newspaper

Increase Circulation and Revenue at Your Community Newspaper   Newspapers have access to valuable consumer information about their readers. But many fail to put that information into use, which could be used to segment their readership to help target content and advertising. The ownership of information and news delivery has slipped from the hands … Read more Increase circulation and revenue at your community newspaper

Content Marketing – The New Online Strategy

Content Marketing – The New Online Strategy Nowadays, if you want to make an announcement, all you need to do it send a tweet, update your Facebook status, or share a post on Linkedin. But without a targeted approach to your online communication, your content is just nice images and words that do not resonate … Read more Content Marketing – The New Online Strategy

Self-serve Portal Basics – Value and Benefits

Self-Serve Portal Basics – Value and Benefits AdPerfect is a Canadian-based software company that has been servicing the publishing technology industry since 2004. Our expertise stems from our deep understanding of the print and digital publishing demands and developing modern, intuitive self-service platforms. Our solutions that offer an enhanced self-serve portal include Classifieds, Obituaries, Celebrations … Read more Self-serve Portal Basics – Value and Benefits

Grow your audience through strong digital branding

Grow your audience through strong digital branding We have all heard the saying, the best things in life take hard work and time. This is no less true for branding. Although the digital world has made the speed in reaching and communicating information easy, branding develops and evolves over years and decades, instead of days … Read more Grow your audience through strong digital branding

Strategies to turn your data into insights and revenue

Strategies to Turn Your Data into Insights and Revenue   The word data has become one of the buzz words in marketing and advertising. In the past, companies researched industry trends and used analysis by industry experts. Now, all departments play a role in collecting data about customer to help customize the online experience. … Read more Strategies to turn your data into insights and revenue