Legacy and AdPerfect Announce Partnership
October 20, 2016
Integrated Platform Simplifies Print Obituary Placement for Tributes.com Funeral Home Partners
Evanston, IL – Oct. 20, 2016 – Legacy.com, the undisputed leader in the digital obituary and memorialization space, today announced a partnership with AdPerfect, the most trusted provider of self-service advertising solutions, that streamlines the placing of print obituaries in newspapers for funeral directors. The partnership integrates AdPerfect’s technology platform with Legacy.com’s Tributes platform and allows funeral homes to leverage the content they input into their online memorials to purchase corresponding print placements in one or more newspapers across the U.S. and Canada with as little as a single click. The integrated platform includes support for over 6,000 newspapers in North America.
“We’re excited to partner with AdPerfect and believe that this integration will benefit all of our channel partners. We want to simplify and streamline the process of placing an obituary with the newspaper and reduce redundancy so our funeral home partners can spend more time with the families in their care,” says Elaine Haney, Chief Operating Officer at Legacy.com.
Jim McIntosh, Executive Chairman of AdPerfect states, “Our companies have similar goals – to share life stories and communicate service information via print and online obituaries. Our technology simplifies the process of placing a print obituary in one or many newspapers and is a perfect fit for Legacy.com’s newspaper and funeral home partners.”
The integration will be made available to Tributes.com funeral home partners at no additional charge in January 2017. To see the integration at NFDA, visit the Legacy.com booth (No. 4338), just inside the entrance of the expo hall. To learn more, contact [email protected]
About Legacy.com Inc.®
Legacy.com is the global leader in online obituaries with over 39 million visitors each month and ranked as a Top 40 domain in the U.S. by Quantcast. Through the Legacy.com and Tributes.com brands, the company provides support and obituary-related services to more than 1,500 newspapers and 3,500 funeral homes in the United States, Canada, Australia, New Zealand, U.K., and Europe to help people express condolences and share remembrances of loved ones. Legacy.com’s partners benefit from unparalleled scale and expertise that enables the delivery of industry-leading products, innovative e-commerce solutions, and award-winning customer service. Legacy.com is headquartered in Evanston, Illinois.
AdPerfect is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic, and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry.
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