AdPerfect™ Announces Partnership With Local Media Consortium (LMC)

AdPerfect™ Announces Partnership With Local Media Consortium (LMC)

AdPerfect partners with nationwide media network Local Media Consortium to offer four innovative products

New Westminster, BC – September 14, 2017 – AdPerfect™ announced that they have been accepted by the Local Media Consortium (LMC) as a preferred partner. The new partnership makes AdPerfect’s technology platform available to 75 local media companies and more than 1,700 sites in top markets across the United States and Puerto Rico. AdPerfect will offer four key products and services via the LMC; Online Obituaries, Classifieds and Celebrations platforms, and Retail Ads.

The LMC focuses on increasing member companies’ audience reach and profitability by pursuing new partnerships with leading technology companies and service providers. The Consortium maintains the highest quality service providers through extensive vetting of new partners, and ongoing polling to understand the needs of current media members.

AdPerfect’s core competencies promote self-serve ad placement, mobile responsiveness and a great user experience which aims to reduce costs and increase revenues for newspapers.

Jim McIntosh, Executive Chairman of AdPerfect said, “We are looking forward to working with the Local Media Consortium member companies as a true partner to deliver valuable services in key advertising categories. We already work with a number of LMC members and look forward to working with others to assist them in providing a high quality, modern online experience for both advertisers and readers.”

Said Rusty Coats, Executive Director of the Local Media Consortium, “AdPerfect is a natural fit with the LMC. With their leading technology platform enabling enhanced print and digital revenues for the publishing industry, and LMC’s focus on creating an efficient marketplace for solutions providers and media companies with our agreements across both print and digital networks, the relationship creates mutual benefits.”

The AdPerfect Obituaries platform incorporates online obituaries, self-service for funeral homes and individuals, and the ability to add memories, milestones and condolences all via one platform. LMC member companies have their own brand front and center, own their transaction data, and keep 100% of the revenue from digital ad tags decreasing costs and increasing revenue.

AdPerfect Classifieds provides both marketplace and self-serve capabilities in a single platform for all classified categories. The self-serve capability, mobile responsiveness, and modern user interface provides newspapers with a high quality digital presence that features their brand and enables them to strengthen their local presence.

The AdPerfect Celebrations platform provides LMC members with a platform that is integrated with print and online, allows self-serve advertisers to place ads for anniversaries, birthdays, birth notices, marriages and other categories in a single, easy-to-use interface, for a modern online presentation.

About Local Media Consortium

The Local Media Consortium is a strategic partnership of leading local media companies focused on increasing member companies’ share of digital revenue and audience by pursuing new relationships with a variety of technology companies and service providers. The LMC was founded in 2013 to address the needs of advertisers seeking to reach high-quality audiences on brand-safe local digital properties at scale. In addition, the LMC provides members with access to leading technology and content solutions by fostering key partnerships with companies including Google, Monster, Yahoo and others. LMC membership encompasses 75 local media companies in top markets across the United States and Puerto Rico, and includes more than 1,700 publications. The LMC audience footprint currently spans over 155 million unique monthly visitors and its member companies serve more than four billion page views to readers. More information is available at

www.localmediaconsortium.com

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About AdPerfect™

AdPerfect™ is the most trusted provider of mobile-friendly self-service advertising solutions for publishers and newspapers. We build reliable online platforms and engaging interfaces focused on attracting advertisers, driving user traffic, and growing print and digital revenue. For more than a decade, we have always been, and continue to be, committed to designing technologies that support the evolving needs of the media publishing industry.

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