A Look Back at Marketing in 2017
2016 forecasted several marketing trends that included embracing the customer experience model, the rise of ad blockers and their effects, virtual reality and use of AI, the rise of social media as a channel, the importance of marketing automation, and the value of real-time, meaningful communication. These trends helped define marketing in 2017. Let’s see what we need to know for 2018 to build stronger brands.
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